Keep it Simple.Stewards of Data.F***ing Magic.
Three values decide what we build, how we treat your data, and when something is ready to ship. They are how we hold ourselves to the people behind the show.
Read onKeep it simple
If a step needs a manual, we rebuild the step.
Complexity kills clarity. We keep pulling the unnecessary out of the product and the business, so what is left just works for the person using it at two in the morning before a show.
- We remove before we add
- One record, not five tools
- Plain words in the product, on the invoice and on the pricing page
Stewards of data
Your data is yours. It is verified before it reaches you, and open through the API.
We believe data properly and openly managed is good for everyone who depends on it: the people using it, the partners around them and the wider industry. We treat it with care and intention.
- Checked by people before it reaches a record
- Open through the API and MCP, never locked in
- Each team sees what it needs, and nothing it should not
Freaking magic
We ship when it feels like magic, and not before.
We look for the spark in everything we build, create and share. What is the freaking magic in this? If a release does not have that moment, we are not done with it yet.
- The answer arrives before you go looking for it
- Work that used to take an afternoon takes a moment
- If it does not spark, it does not ship
Built by people who have run the show.
We came from production, engineering and integration, and we hire people who did too. It shows in how we work with every customer.
- 01From the industry
Many of us have run productions, engineered facilities or installed the systems. We build for the job we used to do.
- 02Close to the work
We work across time zones and languages, near the broadcasters, integrators and venues we support.
- 03Own the outcome
Whoever picks up a question sees it through, from the first reply to the fix.
- 04Keep shipping
Small teams, short cycles and customers in the loop, so good ideas reach the product quickly.
The operation runs itself. The people get back to the show.
- Records that keep themselves current.Manufacturer data, updates and end of life arrive on their own.
- Work that finds the right person.Tickets, renewals and approvals routed before anyone has to chase them.
- AI on the routine. People on the calls.Assistants and agents work from one record your teams can trust.
Sound like your kind of company?
We are building the operating layer for media, entertainment and pro AV, with people who have done the work.